Eps. 37: 5 Tips to Improve Your Sales Page
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About the Episode:
Episode 37 shares 5 tips to help you improve your sales pages or materials! In this episode, we talk about the two most important questions to answer on ALL of your sales materials to help you make more sales. I walk you through five tangible action steps you can implement to, not only help you improve your sales materials, but to help you feel confident about your offers to sell them so you can make more sales in your business!
Learn more about Danielle at www.danielleuhl.com
Learn more about the podcast at www.danielleuhl.com/podcast
Show Notes
In this episode, you’ll learn:
The 2 most important questions to answer for the top of ALL of your sales materials.
What you should do if you don’t have testimonials to add to your sales pages yet.
How to make it EASY for potential clients to say yes and buy from you.
Why having more options or offers for your clients don’t help you or them.
If you should add pricing to your sales page or not.
Specific examples and my own stories for each.
Actionable Steps: 5 Tips to Improve Your Sales Page
Who are you talking to?
What do they care about / What’s in it for them?
2a) At the top of your sales page, answer WHAT this is and WHO it’s for (don’t make them read on and on just to get an idea what you’re selling).
Always add a testimonial (at least one).
Clear Call-to-Action (CTA) — What do you want them to DO and how can they do it? Make it EASY for them to buy from you.
Options — If you have options, don’t have too many - ideally no more than 3. If you have more than one, make sure it’s crystal clear WHY they are different and WHO each option is for.
Bonus: Should you add your pricing?
There is no right or wrong to this. But decide which feels best for you and then stay consistent with your choice throughout your sales materials. Then, listen to the episode to hear my personal opinion for adding pricing to my sales materials.
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About Danielle Uhl
Danielle Uhl is a Transformational Business Coach helping Business Owners & Multipassionates build a business they love & THRIVE so they can live life on their own terms! Together we'll radically align you to your goals to transform your confidence, opportunities & income.
After landing (what she thought was) her corporate dream job, she found herself feeling like something was off, and guilty for wanting more. Through personal development, she knew she wanted to start her own business and help others do the same.
In her own journey, Danielle went from struggling and not feeling good enough to running three profitable & sustainable businesses from the ground up. Her #WATCHME® brand encourages others to rediscover their confidence, go after what lights them up (even if it's against the grain), and build the wealth & success they desire.
Combining her 10+ years in corporate, 8+ years of entrepreneurship, MBA, and certificates in Life Coaching, CBT for coaching, and NLP, Danielle fosters a space for the whole person and takes a holistic, person-centered approach to coaching.
Get free resources and accessible tools to start and grow your business here.
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